Aesthetic Orientation

Habitus medium

Aesthetic Orientation describes the players’ taste disposition – which visual, acoustic and tonal styles they prefer. A facet model, not a simple spectrum.

Design question – Which aesthetic style – visual, acoustic, tonal – appeals to your target group?

Reference example – Mini Metro: abstract and reduced. Red Dead Redemption 2: almost photorealistic. Fall Guys: colourful, loud and silly. Each appeals to different players.